Logo & Collateral
Identity, Activation, Interior
- Year: 2014
- Creative Director: Max Suriaganda
- Technology: Digital Nativ
- Graphic Design: Clarissa Amabel
- Photography: Omar Nasution
- Copywriter: Chandra Drews
- Design Intern: Timothy Hendrawan
A local private research-based technology company, Bhimasena have delved in creating high-tech defense solutions for over a decade. In 2014, Bhimasena took part in the Indo Defense convention and approached Studio 1212 to help them establish an attention-grabbing booth at the convention as well as creating a strong visual identity prominently highlighted on their company profile brochure.
For the exhibition, we teamed up with Digital Nativ and designed a technologically advanced booth centred around interactive technology that provides visitors with a unique and engaging experience. To amplify this effect, we created an innovative 3D display-board that combines digital elements with real physical objects, showcasing the comprehensive research the company undergoes in creating its products. Also available at the booth was Bhimasena’s most recent invention; the Jihandak as well as the significant individuals involved in the project, complete with an interactive display of the company’s important milestones.
As for Bhimasena’s company profile book, our team compiled a comprehensive top-to-bottom review of what the company is, what it does and what makes it tick. To showcase the elaborate work-process that goes into every project the company undertakes, we utilized a combination of elements, including graphics, iconography, original sketches, as well as original photographs supported by cohesive copywriting to properly convey the company’s vision, mission and products. The book was made available at Bhimasena’s booth at the Indo Defense convention.