Footurama

Identity, Digital, Activation, Social Media

Year: 2011 - present
Creative Director: Max Suriaganda
Graphic Design: Akira Kimata, Clarissa Amabel, Maria Putri, Michael Killian, Stacia Tasmin, Enrico Emmanuel, Wiko Williams, Ratta Bill

Established in 2003, Footurama has evolved from humble beginnings as an online sneaker community to its current status as the city’s premier retail destinations for fashion articles, accessories and other unique lifestyle items.

In 2014, Footurama continued the mission to merge creativity across a range of disciplines by creating unique consignment store for handpicked goods. Studio 1212 headed the process by creating Footurama’s flagship store, revamping the website and operating the brand’s social
media account.

Identity Logo

Design Applications

The new tagline “Past Future Sense” celebrates the store’s concept of vintage and pre-owned goods.

In creating a one-of-a-kind consignment store that sells curated handpicked goods, Studio 1212 completely overhauled the brand’s philosophy, visual branding, identity building and operational methods. Everything from the store’s interior to the curation of the product was carefully honed to reinvigorate the Footurama brand to become an even better version of its former self.

Teaser

“Sell With Us” illustrations (by Sanchia) – STEP 1 – Prepare Your Items

“Sell With Us” illustrations (by Sanchia) – STEP 2 – Sign The Contract

“Sell With Us” illustrations (by Sanchia) – STEP 3 – Get Paid

“Sell With Us” illustrations (by Sanchia) – STEP 1 – Prepare Your Items

Website Workflow

Footurama’s online platform was reassembled to match the brand’s new direction and philosophy, making it the go-to destination for pre-owned goods in the country. Key to the process was the maximising the user-friendly interface whilst still maintaining the brand’s aesthetic throughout the platform.

Studio 1212 managed Footurama's social media account by creating campaigns, maintaining targeted and strategic posting frequency, as well as cultivating online content, activations, graphic and photography assets hence expanding the Footurama brand identity.

Logo Bumper for Instagram

Announcement for Instagram

Specialized activations in the form of pop-up stores, collection launches and distinctive collaborations also helped to create a brand new visual language for the new look Footurama.