Jansport - D.I.Y.

Identity, Activation

2012

A part of the Jansport Do It Yourself series, the bag customization campaign features a brand new collection of patches, including 9 limited edition artist series with design contributions from Darbotz, Tutu, and Sari (from White Shoes and the Couples Company). Studio 1212 handled the designing of the brand identity, media kit, e-flyer, patches for the event, video report and event documentation.

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Jansport - D.I.Y.

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