NBA Indonesia - This Is How I Play

Digital, Activation

Year:
2018

#ThisisHowIPlay is a digital engagement campaign to increase awareness of NBA's 18-19 season with the objective of driving tune-ins to NBA's streaming partner. In this 4-week campaign, Studio 1212 collaborated with 20 social media influencers, athletes and musicians to create videos incorporating the game of basketball into their everyday lives.

#ThisIsHowIPlay

The campaign is an invitation to celebrate the new season and show how basketball can be a part of everybody’s daily activities. 

#ThisIsHowIPlay

Each week, 5 influencers posted videos and challenged their friends and fans to submit their own  #ThisisHowIPlay video. NBA Indonesia’ Facebook supported the activation by creating weekly instructional and submission compilation videos.

#ThisIsHowIPlay

The campaign successfully received enthusiasm from basketball fans, and lead viewers to NBA's streaming partner.

  • Forced From Home
  • Fight The Power
  • There Is Nothing So Stable As Change
  • Daydreaming
  • What Means The World To You
  • Polka Dots And Moonbeams
  • Things In Life
  • For The Good Times

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  1. in Filesystem.php line 81
  2. at HandleExceptions->handleError('2', 'file_put_contents(/home/pt1212/laravel_site2017/storage/framework/sessions/d294a3bcf30be2d616b2cb9b3e5290f56b971ff4): failed to open stream: Disk quota exceeded', '/home/pt1212/laravel_site2017/vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php', '81', array('path' => '/home/pt1212/laravel_site2017/storage/framework/sessions/d294a3bcf30be2d616b2cb9b3e5290f56b971ff4', 'contents' => 'a:4:{s:6:"_token";s:40:"QmyYr3sky7DfVyWQCxk7sJnKl91lRDxoJSkHPp0j";s:9:"_previous";a:1:{s:3:"url";s:70:"https://studio-1212.com/project/nba-indonesia-this-is-how-i-play-LmgNj";}s:9:"_sf2_meta";a:3:{s:1:"u";i:1711666793;s:1:"c";i:1711666793;s:1:"l";s:1:"0";}s:5:"flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}', 'lock' => true))
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  5. at FileSessionHandler->write('d294a3bcf30be2d616b2cb9b3e5290f56b971ff4', 'a:4:{s:6:"_token";s:40:"QmyYr3sky7DfVyWQCxk7sJnKl91lRDxoJSkHPp0j";s:9:"_previous";a:1:{s:3:"url";s:70:"https://studio-1212.com/project/nba-indonesia-this-is-how-i-play-LmgNj";}s:9:"_sf2_meta";a:3:{s:1:"u";i:1711666793;s:1:"c";i:1711666793;s:1:"l";s:1:"0";}s:5:"flash";a:2:{s:3:"old";a:0:{}s:3:"new";a:0:{}}}') in Store.php line 262
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