Nike Indonesia - Nike Sportswear FA11 Always On

Activation

Nike Sportswear FA11 Always On Each season Nike Sportswear releases a new collection to the public. For the NSW Fall 2011 collection, a private and exclusive media launch event was held at a prestigious gallery where an in depth product presentation was given by Nike. The exhibition set up was designed to amplify the brand through sports and art.

Nike also introduced their brand ambassadors to the media. The event was also a lunch gathering where attention to the smallest detail, from the dining set to the menu was branded by the seasonal campaign, "Always On".

Studio 1212 overlooked the design process for the invitation, media kit, the floor sticker installation, the product display, the wall graphics, as well as preparing the dining set for the event. In addition, Studio 1212 were also responsible for creating the poster, look book and the documentation of the project.