Sampoerna Brand A: Go Ahead People

Digital, Activation

  • Year: 2016

Studio 1212 was selected as the digital content agency for Sampoerna Brand A, a household brand name in the Indonesian archipelago,by Sampoerna’s parent company, Philip Morris Indonesia.
Studio 12 12 was sought out for this role due to its close connection to and deep knowledge of the local creative scene. The role entailed content planning and direction, cross-channel plotting, managing consumer relations and executing ideas for the brand’s platforms.

Go Ahead Challenge Info Graphic

Go Ahead Challenge Digital
Go Ahead Challenge Digital
Go Ahead Challenge Digital
Go Ahead Challenge Digital

GoAheadPeople.Com is one of Sampoerna Brand A’s premier platforms, which is used to connect Jakarta’s local creative scene. Connections are made through a wide variety of forms, for example art, music or retail. Studio 12 12 was asked to finding solutions to adapt, innovate and find new ways to make people read and interact with the website.

Studio 12 12 was able to successfully increase awareness and strengthen Sampoerna A’s position within the creative scene by the following means: delivering the campaign's key messages through high quality production in multiple formats, using documentary style videos to raise the role of emerging artists, and tailoring infographics, newsletters, online brain teasers and articles to the appropriate audience.

Go Ahead People Campaign

Go Ahead People Campaign

Go Ahead People Campaign

Go Ahead People Campaign

Go Ahead People Campaign

Go Ahead People Campaign

  • Forced From Home
  • Fight The Power
  • There Is Nothing So Stable As Change
  • Daydreaming
  • What Means The World To You
  • Polka Dots And Moonbeams
  • Things In Life
  • For The Good Times