By 2019, A Mild’s Go Ahead Challenge had become one of Indonesia’s most visible platforms for emerging creatives, spanning music, visual art, photography, and film. That year, the brand shifted focus: from celebrating polish to highlighting the uncertainty that comes before it. The campaign theme, Tapi Gue Jadi (But I Succeeded), reframed hesitation not as failure, but as part of the creative process. Studio 1212 was brought in to translate that shift into a complete online-to-offline experience, shaping how participants engaged with the theme through submissions, mentorship, and a final exhibition.

We anchored the campaign with a large-scale public sculpture that turned creative doubt into something visible and shared. To bring it to life, we invited Yogyakarta-based artist Uji “Hahan” Handoko, known for blending pop iconography and street culture, to interpret the theme. His response was Tapi Jadi Epik, a 10.5-meter-tall installation unveiled at Soundrenaline 2019. The structure’s exterior combined commissioned Hahan sculptures with user-submitted doubts collected months earlier on Amild.id. Designed to house the works of Go Ahead Challenge finalists, the interior featured a series of installations developed over a six-day mentorship program led by figures such as Davy Linggar, Anggun Priambodo, and Heruwa, across music, photo/video, and visual art. Final works were selected by Widi Puradireja (music), Lucky Kuswandi (film/photography), and Naufal Abshar (visual art). The result was an exhibition that didn’t just show finished pieces, but also gave form to the process that led to them, and in turn, showed how doubts can house successful creative endeavors.