In 2016, Studio 1212 worked with Dia.Lo.Gue (a gallery in Jakarta), ADGI (the Indonesian Association of Graphic Designers), and DGI (Desain Grafis Indonesia, an online platform and archive) to create Seek-A-Seek—a graphic design exhibition featuring over 70 contributors: studios, independent designers, and collectives. It was the first time practitioners from across Indonesia were brought together in one space to show their work side by side. At the time, no single platform captured the field in a structured, accessible way. Seek-A-Seek addressed that absence—highlighting not only what designers make, but how they think, work, and collaborate across mediums. The exhibition made the field more accessible to a wider audience, inviting students, clients, and the public to engage with design as something active and critical. By doing so, it helped display the value of design in Indonesia and the ecosystem that supports it.

Studio 1212 led the exhibition’s layout and experience design—from spatial zoning and structural flow to technical setup and on-site installation. The exhibition opened with the raw materials of the discipline, sketches, notes, unfinished ideas, framing design as a process before a product. Inside, works were grouped by function: editorial, typography, identity, spatial, and interactive. Each category was given equal space. A dedicated area for talks added another layer to the experience, positioning the exhibition as both a showcase and a learning platform. Throughout, the layout prioritized clarity and movement, encouraging visitors to explore at their own pace. The result was a working environment: one that showed design as responsive, contextual, and built through conversation.