Studio1212 has worked with global sportswear brand Nike across multiple initiatives in Indonesia, ranging from activations to campaign visual development. Our involvement includes the creation of local campaign identities, logos, and event collateral, as well as the planning and execution of KOL and influencer engagement. These activities have supported Nike’s ongoing efforts to strengthen its relationship with local communities and creators.

This relationship has resulted in a number of key events and campaigns over the years. These include Air Max Day, Nike’s annual celebration of its signature cushioning technology; ‘The Look of Sport,’ a curated showcase highlighting the brand’s core collections in collaboration with Jakarta-based artists; and the #bajakJKT 10K run, which brought thousands of participants together. As part of our ongoing KOL management work with the brand, Studio1212 has also supported Nike through the delivery of trial events, PR kits, and community engagement initiatives—including product seeding and wardrobe support for local productions and gatherings.