Identity Logo
Footurama
Identity, Digital, Activation, Social Media
- Year: 2011 - present
- Creative Director: Max Suriaganda
- Graphic Design: Akira Kimata, Clarissa Amabel, Maria Putri, Michael Killian, Stacia Tasmin, Enrico Emmanuel, Wiko Williams, Ratta Bill
Established in 2003, Footurama has evolved from humble beginnings as an online sneaker community to its current status as the city’s premier retail destinations for fashion articles, accessories and other unique lifestyle items.
In 2014, Footurama continued the mission to merge creativity across a range of disciplines by creating unique consignment store for handpicked goods. Studio 1212 headed the process by creating Footurama’s flagship store, revamping the website and operating the brand’s social
media account.
The new tagline “Past Future Sense” celebrates the store’s concept of vintage and pre-owned goods.
In creating a one-of-a-kind consignment store that sells curated handpicked goods, Studio 1212 completely overhauled the brand’s philosophy, visual branding, identity building and operational methods. Everything from the store’s interior to the curation of the product was carefully honed to reinvigorate the Footurama brand to become an even better version of its former self.
Teaser
Website Workflow
Footurama’s online platform was reassembled to match the brand’s new direction and philosophy, making it the go-to destination for pre-owned goods in the country. Key to the process was the maximising the user-friendly interface whilst still maintaining the brand’s aesthetic throughout the platform.
Studio 1212 managed Footurama's social media account by creating campaigns, maintaining targeted and strategic posting frequency, as well as cultivating online content, activations, graphic and photography assets hence expanding the Footurama brand identity.
Specialized activations in the form of pop-up stores, collection launches and distinctive collaborations also helped to create a brand new visual language for the new look Footurama.
Footurama presents ‘Converse for Everyone’ digital campaign
Footurama presents ‘MY 1st AIR MAX’ digital campaign
Footurama presents ‘MY FIRST AIR MAX’ digital campaign
FFF Nostalgia Campaign
Store interior inside Como Park in Kemang, South Jakarta
Store interior inside Como Park in Kemang, South Jakarta
Store interior inside Como Park in Kemang, South Jakarta
Store Interior — 2018 (Photo: Ardi Widja)
The Footurama Show [Video: Adythia Utama, Motion Graphic & Vfx: Randy Rais]
- Forced From Home
- Fight The Power
- There Is Nothing So Stable As Change
- Daydreaming
- What Means The World To You
- Polka Dots And Moonbeams
- Things In Life
- For The Good Times