Jansport - D.I.Y.
Jansport - D.I.Y.
Identity, Activation
2012
A part of the Jansport Do It Yourself series, the bag customization campaign features a brand new collection of patches, including 9 limited edition artist series with design contributions from Darbotz, Tutu, and Sari (from White Shoes and the Couples Company). Studio 1212 handled the designing of the brand identity, media kit, e-flyer, patches for the event, video report and event documentation.
- Forced From Home
- Fight The Power
- There Is Nothing So Stable As Change
- Daydreaming
- What Means The World To You
- Polka Dots And Moonbeams
- Things In Life
- For The Good Times