MSF – No Borders

Activation, Interior

Year: 2016
Creative Director: Max Suriaganda
Architect: Stephanie Larassati
Art Director: Clarissa Amabel
Graphic Design: Clarissa Amabel, Enrico Emmanuel
Motion Graphic: Randy Rais
Interns: Adhi Bela Nusa, Scienthya Elona, Blessa Anastasya

Recognized as one of the globe’s most important humanitarian organizations, Medecins Sans Frontieres approached Studio 1212 to assist the NGO to re-establish and redefine its presence in Indonesia, having being present in the country since the turn of the century. The “No Borders” photo exhibition (2016) served to heighten public awareness of the organisation’s active goals and missions within Indonesia.

MSF – No Borders Exhibit

Exhibit's Interior

Studio 1212 led the way in creating the exhibition’s identity from its conception to execution. The directive was to highlight three main stories: the refugee crisis, neglected diseases and women’s health. The appropriate ambience for the exhibition was achieved by an industrial, pared back space divided into three main rooms. For maximum accessibility to the public, the exhibition was held in the Grand Indonesia Shopping Centre.

Utilising the world class photography provided, we were inspired to present the images using standing light boxes constructed from a single piece of material, resulting in immersive lighting in the rooms. In addition to photographs, we positioned relevant artifacts at the entrance of each room to increase the immersive nature of the exhibiton.

Panel graphic's details

Studio 1212 collaborated with videographer Randy Rais to produce a video installation to highlight MSF’s global fight against the targeting of hospitals and other medical institutions within war-zones. A 360 degree video in an enclosed space effectively replicated the sense of urgency and helplessness that these hospital workers face in the field.