NBA Indonesia - This Is How I Play

Digital, Activation


#ThisisHowIPlay is a digital engagement campaign to increase awareness of NBA's 18-19 season with the objective of driving tune-ins to NBA's streaming partner. In this 4-week campaign, Studio 1212 collaborated with 20 social media influencers, athletes and musicians to create videos incorporating the game of basketball into their everyday lives.


The campaign is an invitation to celebrate the new season and show how basketball can be a part of everybody’s daily activities. 


Each week, 5 influencers posted videos and challenged their friends and fans to submit their own  #ThisisHowIPlay video. NBA Indonesia’ Facebook supported the activation by creating weekly instructional and submission compilation videos.


The campaign successfully received enthusiasm from basketball fans, and lead viewers to NBA's streaming partner.

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