New Balance - Made By NB

New Balance Athletic Shoe, Inc., best known as simply New Balance, is a British-American footwear manufacturer based in the Brighton neighborhood of Boston, Massachusetts, United States (US). The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear manufacturers.

www.madebynb.com is an online portal designed by Studio 1212, for all things related to New Balance lifestyle that caters specifically to the ASEAN region and the growing interest in New Balance footwear. Apart from providing the latest news and updates of New Balance more casual side, Studio 1212 brought together several appointed Excellent Makers from across the region to share their stories with us through this site. For this purpose, Studio 1212 designed the whole digital design for the campaign.