Nike Indonesia - NSW Exclusive Preview SP/SU 2011

NSW Exclusive Preview SP/SU 2011 For the release of the Nike Sportswear Spring/Summer 2011 collection, an exclusive media event was held to introduce the new collection and establish NSW as part of daily fashion. By communicating the latest collection in the form of a talk show with local fashion icons, an inspirational talk and styling session was carried out through this event. An NSW exhibition was also displayed to provide additional information upon the heritage and history of the products. For this project, Studio 1212 designed the brand identity, e-flyer, invitation, look book, as well as producing the media kit and video reportage.