HARRIS New Generation
- Year: 2018
- Creative Director: Max Suriaganda
- Art Director: Clarissa Amabel
- Graphic Design:Enrico Emmanuel, Vincent Widjaja
Studio 1212 worked with HARRIS Hotels, an established hotel chain, to update their brand identity - one that displays the brand’s growth, and represent a healthy family lifestyle.
Across its 30+ properties, HARRIS' marketing and communication assets lacked a clear design direction that resulted in branding inconsistencies.
Studio 1212 developed a design system to accommodate various marketing messages while maintaining the same design standard across multiple properties.
Working closely with HARRIS’ internal brand team, Studio 1212 crafted a comprehensive Brand Design Manual that is flexible for various purposes and applications while proudly representing a new, distinctive brand identity. HARRIS New Generation was developed, an identity that showcases maturity while still maintaining its core values to support the new look and feel of HARRIS' establishments across Indonesia.