• Year: 2018
  • Creative Director: Max Suriaganda
  • Art Director: Clarissa Amabel
  • Copywriter: M. Hilmi
  • Graphic Design: Vincent Widjaja
  • Intern: Dhira Ragasanmata

Studio 1212 developed the brand message framework and visual identity for Treasury, a financial technology company & app that focuses on gold savings. Treasury is not a conventional investment institution, but rather a "smart, simple and safe" digital innovation for Generation X and Millennials. Despite the generational gap between the two targets, identifying their "aspirations" to secure a long-term future becomes the brand's main communication.

Treasury Logo Concept

Primary Logo

Characterising Treasury as "human, clear and smart", Studio 1212 developed  a logo inspired by a timeless symbol for currency, the gold coin.

To balance the classic approach of the logo, we paired it with a friendly typeface and a vivid, energetic color palette. 

The supergraphics represent the progress and accumulation of our savings

Graphic Standards Manual

Treasury app branding

This identity is then applied to Treasury’s app icon, stickers, stationery, and other promotional items.

Corporate Stationery
Brand Envelopes
Employee ID Card & Lanyard
Corporate Stationery

Debit Card

  • Forced From Home
  • Fight The Power
  • There Is Nothing So Stable As Change
  • Daydreaming
  • What Means The World To You
  • Polka Dots And Moonbeams
  • Things In Life
  • For The Good Times