Whiteboard Journal x Air Max Day 2018

Digital, Activation

  • Year: 2018

A collaboration between Whiteboard Journal and NIKE to celebrate the inaugural Air Max Day with everyone. Not limiting the festivity to just streetwear enthusiast, the social media activation invited all with Instagram access to design their own Air Max. Utilising Instagram's coloring feature, audiences had the ability to get creative and participate for a chance to win a free pair of shoes.

Air Max Day Greetings

Color Your Air Max Giveaway

Giveaway Submissions

Hosted on Whiteboard's Instagram Story in the span of 3 weeks, blank templates of Air Max 1, 98 and 270 were published and 283 fans submitted their creation by tagging Whiteboard Journal and adding the hashtag #WBJAirMax. The freedom to get creative resulted in a varied and positive enthusiasm amongst fans that increases the awareness of Whiteboard Journal's new look and Air Max Day.

Air Max Day Article on Whiteboard Journal

  • Forced From Home
  • Fight The Power
  • There Is Nothing So Stable As Change
  • Daydreaming
  • What Means The World To You
  • Polka Dots And Moonbeams
  • Things In Life
  • For The Good Times